Start with what matters

Before deciding how to approach the research, I work with teams to get clear on what they really need to understand. With more than 20 years of experience and a wide range of research approaches to draw from, I know how to right-size the work.

Sometimes a quick gut check is all that's needed, while other times the stakes call for something more substantial. I consider the question, the budget, and the risk involved to design research that gives teams the understanding they need to move forward.

Whatever you’re trying to understand

Customer Experience

Brand

Employee Experience

Innovation

What I do

From making sense of individual experiences to understanding patterns across thousands of people, I bring a range of research methods and experience to the work. I also partner with teams to build and strengthen their research capabilities, helping them make the most of what they're learning.

Qualitative Research

I seek to learn how people think, feel, and behave, exploring their experiences, motivations, and what shapes their decisions.

  • In-depth interviews and focus groups

  • In-context research, observation, intercepts, shop-alongs & in-homes

  • Online communities & discussion boards

  • Video journaling & diary studies

Quantitative Research

I design research to measure attitudes, perceptions, and behaviors, identifying patterns, understanding differences, and tracking changes over time.

  • Survey design, programming & analysis

  • Concept, communication, & positioning testing

  • Customer & brand experience measurement, including tracking studies

Capability Implementation

I help teams build and strengthen their research capabilities, bringing the experience needed to turn ideas into practical, sustainable programs.

  • Research strategy & program design

  • Online community development & implementation

  • Research process & workflow development

  • Research platform & vendor implementation