Rightsize Support

For companies operating in the following disciplines

Customer Research: Understand audiences and attract new customers

Customer

Brand Research: Strengthen & position your brand for the future

Brand

Content Research: Understand what content engages and inspires

Content

Employee Research: Build a purpose-driven, inclusive culture

Employee

Innovation Research: Reach new vistas of opportunity and growth

Innovation

Your partner in market research

Engaged with you for the short-term or long-term, my support looks like one-off projects or acting as an extension of your Insights team to implement new research capabilities and/or manage ongoing programs.

Qualitative

Consumer, Customer & Employee:

  • Ethnography, Observational research

  • In-context: In-homes, Shop-alongs, Intercepts

  • Traditional: Focus groups, In-depth interviews

  • Online: Video journaling, Discussion boards

Quantitative

  • Concept testing

  • Positioning testing

  • Communication testing

  • Brand Health tracking

  • Loyalty tracking

  • Survey research

Capability Implementation & Ongoing Programs

  • Online Community strategy & implementation

  • Brand Health tracking

  • Loyalty tracking

  • Longitudinal Studies (primary & secondary data)

My Respite Improves My Research

Bri Jones, VP Marketing

“A true blend of innovator and investigator, Pamela is unparalleled in her abilities.”

Pamela Hickey, Founder

“Face to face, heart to heart, this is where our research happens.”